Okay so is anyone else disturbed by this picture?

Authorities have yet to determine the source of the substance causing the red color.
River runs blood red
Cos for me, it’s disturbing for a number of reasons.  Firstly, the fact that no one is looking at it thinking it’s odd, everyone’s just getting on with their lives like it’s perfectly normal, secondly, that if it IS blood, that’s a hell of a lot of blood, thirdly if it’s chemical waste then Beirut have a serious environmental problem which could land the company with a hefty fine (get me and my IOSH training) and lastly, the news story says that the people say it happens regularly.  And no one has looked into it becausssseeee……?